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nofollow links They are links that do require specifications in the HTML code, where they are distinguished with the rel=”nofollow” command , which indicates to Google that they are links that should not be tracked and, therefore, should not be taken into account. account to increase your authority.

Created especially to avoid SPAM, with them, the impact on positioning is insignificant or directly null. They are links that generate traffic and that can help us get clients, so they have their benefits, but they do not generate an impact on the positioning of our website and, therefore, on Google results pages.

Until September 2019, nofollow links included those links generated by users on a website and those that were generated in a sponsored way, but that is when two new attributes appear that give rise to two new types of backlinks .

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UGC Links Using the rel=”ugc” attribute , this type of link ( user generated content ) defines those links created by users within a web page. They are links that are usually inserted in forums or in the comments of blog posts, which Google manages to identify as links created collaboratively by those who visit a site .

They are links that can be categorized as nofollow if we do not want them to be followed, and can be used in combination with the two previous link categories.

Sponsored links They are those links that we can identify through the rel=”sponsored” attribute , which indicates that they are paid links after a collaboration agreement.

In fact, Google is able to identify if a link has been contracted, something that can lead to penalties in terms of SEO to our site. That is why it is important that whenever links are purchased, this attribute is used to prevent the off-page SEO of a website from being affected.

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What is Link Building Linkbuilding or link building is a fundamental SEO strategy when it comes to positioning a website. The main objective of Linkbuilding strategies is to increase the authority of a domain or page by generating links directed to it.

The algorithms of most search engines are based on factors of SEO on page and SEO off page when positioning a site. These count the use of internal links , that is, those links directed directly to our site, and backlinks .

However, we find other factors that also influence positioning, such as the anchor text of the link, as well as follow or no-follow links , brand mentions and links generated on social networks .


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Last-modified: 2022-05-07 (土) 20:35:09 (719d)