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[[Focus more on the SEO metrics to get results]] SEO is a ‘long-term’ commitment: Too many businesses assume that SEO can easily be kicked up a notch with just the flip of ‘switch’. Even after investing a healthy budget for organic search, it is something that takes time. You have to be ready to invest not just money but time also if you truly want to make your SEO efforts successful. You, as a business owner, never want to put all of your eggs in one basket so allocate your digital efforts to other components as well. See, paid strategies like PPC campaigns and Facebook ads are easy to scale. 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For instance, a keyword might have 100,000 of search volume monthly but only contribute to your business with only 5-6 conversions, while a keyword, on the other hand, having 500 search volume can also contribute with up to 30-50 conversions. Hence, it is not important if a keyword has a higher search volume can also have a higher conversion rate. When you understand this simple fact, you can focus on the SEO metrics that truly help your business and its revenue.
