Likewise, using SEO to your advantage is one way to drive brand awareness. You may not yet have name recognition, but you can use non-branded search terms to drive users to your website.
What This Means For Your Brand
All of the above means that content marketing is essential to influence your organic traffic and drum up brand awareness.
Your content strategy should be at least two-fold in terms of creating content that gets your brand name out across platforms and in driving organic traffic to your site.
Without this step, you risk creating the wrong type of content on the wrong platforms for the wrong audience – and wasting your time in the process.
Fortunately, market research has become far easier now that we have many tools at our disposal. My favorite is Google Forms, which you can use to survey potential audiences and gauge their interest in brands like yours.
This may be a more efficient way to solve a customer problem, a more affordable solution, better customer service, or a range of what we call unique selling points.