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[[SEO can boost your digital marketing results]] When you look at the industry giants like Walmart, Amazon, etc., you will realize how powerful and effective SEO can be. When you search for anything particularly consumer products on Google, Amazon is more likely to be there showing relevant results. So, do not take SEO for granted. Search Engine Optimization (SEO) is the process of optimizing the online content so that it is redirected to a website or a webpage from search engines like Google, Bing, Yahoo, etc. It targets unpaid traffic (also known as organic traffic). It may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical engines. 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