[[ SEO backlinks in serch enginee Google]] Search intent is the end goal of a search user, the exact type of information a user is looking to receive in search results. It’s called intent because the search goal is not always obvious from the query. Say, I search for something like gravel bikes. Do I want to learn what they are? Which are the best models? Where can I buy some? 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If I’m searching for best gravel bikes under $1000, then it is clear I want to see a selection of bikes, most likely a listicle of specific models. Preferably with purchase links, as it looks like I’m very close to pulling the trigger. Navigational search intent Sometimes users just need to get somewhere. Both online and in real life. A user might simply not have a URL saved and googles something like: Twitter, SEO PowerSuite blog. Or they are looking for an address of a real-world place and google McDonald's Seattle. Informational search intent The user's intent might be to get information, find something out. It's queries like: get rid of cockroaches, Santiago capital, get rid of cockroach-killing spiders. 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Anything that has X vs Y, such and such compared, or best five-wheeled bikes. Transactional search intent That’s when a user is ready to pull the trigger and make that purchase. So searches that have the words buy, price, cheap, and often local searches like bike rental Seattle. People here are looking for a product page, with a straightforward layout, pricing, and a buy button.