![[PukiWiki]](image/pukiwiki.png "[PukiWiki]")
Links are the currency of the web. The websites that have plenty of them are deemed “authoritative” and are rewarded with high rankings in Google. While websites that don’t have any are bound to obscurity.
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If you’re just starting out in SEO, figuring out link building can be quite a challenge.
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Some SEOs will tell you to create great content and wait for links to come naturally, others will insist that strategic link prospecting and targeted email outreach is where it’s at, and someone else will give you a cryptic smile and drop just one word: PBNs.
