Leaving a meaningful comment on someone’s article is a great way to get on their radar and kickstart a relationship with them (which might lead to all sorts of good things). 
The relevance of a web page can be defined as its  correspondence with a certain search , that is, how well it responds to the doubt or request made by the user. The goal of Google and other search engines is to give the best possible service to users by offering them pages that are relevant to them.

To control this factor, we use  on-site SEO techniques , dedicated to improving our own website. Your goal is to make search engines understand what your content is and how it relates to user searches. To do this, techniques such as keyword and URL optimization, load time reduction, user experience improvement, etc. are used.


Authority and SEO
Secondly, we have the authority, which we can define as the  popularity of a website . The more "votes" a website receives through links, the better it will be considered by search engines.

To improve the authority of a website, off-site SEO techniques are used  , which focus on factors external to the website itself. What is sought is to improve the parameters that define the popularity of a website in the face of search engines: links to the website, presence on social networks, mentions in the media, how many users click on our website when it appears in their search results. search etc

Finally, it is worth mentioning that we can also distinguish between White Hat SEO, which is based on the practices recommended by the search engines themselves, and Black Hat SEO, which seeks to take advantage of "holes" to quickly manipulate results. Although it can sometimes achieve short-term results, in the long term the Black Hat is never worth it.


What are the origins of SEO?
Although today it seems absolutely essential to us, the truth is that Google did not make its appearance until the year 96 and even today there are countries in the world where it is not particularly popular. The origins of these types of tools, called search engines, date back to the early 1990s, when the boom in web pages began.

Almost all web pages have the same goal in common: to attract quality traffic. Search engines are one of the most effective ways to bring visitors potentially interested in the subject of the web in question. Webmasters realized this and began to compete with each other to  rank higher in search engines . SEO was born.


Why is SEO positioning important?
Understanding what SEO is and putting a good strategy into practice is essential for the future of your brand. Do you think we exaggerated? Take a look at these reasons:

Multiply your visibility.  Imagine that you manage to position your website for a term with 500,000 monthly searches. If the first result that appears in the search engines receives 20% of the clicks, you would be obtaining 100,000 organic monthly visits, that is, they do not incur any additional cost.

Improve your website . Done well, web positioning techniques not only improve your page for search engines, but also for the users themselves. And improving the user experience means improving your results.

It is a long-term investment . Optimizing your website has certain initial costs, but if you manage to position yourself among the first positions, you will have a fantastic source of quality traffic at no cost. Continuing with the previous example, imagine that 1 out of every 100 users who visit your website ends up making an online purchase and that the lifetime value of the customer is 100 euros. In that case, you would be generating 100,000 euros per month in income. And of course, if you rank for multiple keywords or launch into international SEO, the benefits multiply.

But posting comments with the sole purpose of shoehorning a link to your website there will only make blog owners hate you.
Monetize your website.  If you have made a valuable investment in money, time and resources to build a website that represents your brand, the logical thing is to have as many users visit it as possible to take advantage of that investment.

Increase your impact on social media . Web positioning creates synergies with social media, since the links that are shared on the networks make use of the titles and descriptions that you will have optimized as part of your positioning strategy.

Build trust and credibility . As I have already explained, authority and relevance are the two key factors of SEO. Therefore, when your website appears among the first search results, users know that it is a site that contains the information they are looking for and that it has been approved by many users. Ultimately, it gives them the confidence they need to jump in and convert.

It can be measured and optimized.  It is possible to evaluate the results of all the techniques and factors that intervene in your SEO, to see which ones are giving the best results and correct the course if necessary.



And besides, links from blog comments are usually nofollowed (i.e., might not count as “votes”). So if you’re thinking of leaving someone a comment just to add your link there—don’t.
To fully understand how SEO works, we need to see what happens when Google's "spiders" roam the web. Its operation can be summarized in two steps:  tracking and indexing.

To understand how tracking works, think of the transportation system of a large city. Every web page or document (such as a PDF or image) is a stop. In order to record the content of each stop, the search engine needs to crawl the entire city, and to do this it uses the best available path: links.

The  link structure of the web  is what connects the pages to each other, which is why they are so important in optimization. Search engine bots use addresses from sitemaps and previous crawls to start their search and navigate from link to link. In this way, they reach the documents stored on the web.

Not all websites are crawled to the same depth or for the same amount of time. Spiders are especially attracted to  new content , whether it's because a site has been created from scratch or an existing one has been updated. The charging time is also decisive.

The second step is indexing. Once these documents are found, they take care of deciphering their code and saving some "pieces" of it so that they can be retrieved when a user does a search. As you can imagine, these "pieces" together represent an immense volume of information. Therefore, companies like Google have massive data centers where they store this information, so that it is easily retrievable.

All this information about web pages and documents available on the Internet is arranged in a series of  indexes  based on their content, their authority and their relevance. The criteria have evolved over time and are increasingly complex; In addition to keywords, factors such as the date of publication, whether they contain multimedia elements, the quality of the content and many others are taken into account.

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