OPTIMIZE CRAWL BUDGET FOR TECHNICAL SEO

Crawl budget is the number of URLs crawled by a search engine during each session on your website. This number is determined based on a combination of factors – grouped around the size, health, and popularity of your website.

WEBSITE SIZE

Smaller, less complex websites likely don't need to worry about crawl budget as much as larger, more complex websites. The more pages on your site, the more likely it is that Google will miss important pages due to various factors.

If are the webmaster of an enterprise website — or a site with millions of pages — optimizing your crawl budget is vital.

WEBSITE HEALTH

The health of your URLs refers to how fast your pages load for search engines, whether there are any status code errors on those pages, as well as any limits you may have set on your pages through Google Search Console.

If you are a webmaster with dealing with any of these technical issues, you may simply need to invest resources into technical SEO so Google can discover more of your website during its visits.

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WEBSITE POPULARITY

The popularity of your URLs refers to the amount of traffic, number of inbound links, and freshness on each of the URLs of your website.

If you are a webmaster with low traffic, few inbound links, and outdated content on your high-priority pages, this is the non-technical area of crawl budget optimization that you can quickly and easily invest in.

CRAWL RATE AND CRAWL DEMAND

Beyond the above definition, a site's crawl budget can also be defined by the crawl rate limit and crawl demand of a given domain. Taking crawl rate and crawl demand together, Google defines crawl budget as "the number of URLs Googlebot can and wants to crawl."

CRAWL RATE LIMIT

Google defines "crawl rate limit" as the maximum fetching rate for a given site and says that it is determined by:

1.) The maximum number of simultaneous parallel connections that Googlebot can use to crawl a site.

2.) The delay in time between fetches.

As mentioned above, the health of a site will play a role in the crawl rate limit for a particular domain. If the site is slow or has server errors, the crawl rate limit will decrease and a lower number of pages will be indexed per site crawl.

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One way to maximize the use of your site's crawl rate limit utilize Google Search Console. You can set crawl rate limits in Search Console to signal parts of your site you don't want Googlebot to crawl, and increase the chances of the search engine crawling your most important pages.

CRAWL DEMAND

The other important factor in determining how often Google crawls a site, is related to the popularity of a site — as mentioned above. High-traffic sites tend to be crawled more frequently than sites that appear to be less relevant to search engine users.

Ultimately, the goal of Googlebot is to ensure that the index remains fresh. New, currently relevant content will be prioritized for crawling, while older, stale content will be deprioritized.


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Last-modified: 2022-01-04 (火) 22:27:34 (836d)