negative effects on the SEO of websites?

Google’s updated Search Quality Evaluator Guidelines explicitly states how pop-ups and ads that do not leave and do not easily close,inhibit users from navigating smoothly and pleasantly, resulting in a website considered not user friendly at all and therefore not a quality response to google searches.

Clickbait

Big headlines, exaggerated words, “shocking” news. Very often things like these are used by websites as a “smart” way of marketing in order to reach visitors, without realizing the negative consequences that clickbait can have on their traffic.

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When internet users visit a misleading website get annoyed and certainly will not visit this site again. SEO is a difficult and demanding process that deals with the long-term traffic and popularity of a website. Given that, a website that promotes excessive titles that have nothing to do with its content, harms its SEO and thus can not attract new and active visitors.

Search engines use their crawlers to find out if the content you provide to your audience is relevant to the titles, descriptions and keywords you use. If this data is inconsistent and does not constitute quality content, then google can set the “penalties” that are worth for such a practice as clickbait, and thus reduce any effort you make to enhance your website’s SEO.

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Short texts / limited content

A few years ago, when SEO started being and appearing as an enhancing factor of a website’s value, short texts were the ones that were most popular for both the public and the search engines.

Now, when it comes to writing texts and articles according to the SEO factors of a website, what stands out are the detailed texts.

As we have stated in another article on good practices for writing your content for SEO, long and detailed texts mean for search engines that the content is relevant, detailed and thoroughly mentions many aspects of a topic while answering to the many questions that Internet users are asking through google searches .
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Last-modified: 2022-02-07 (月) 18:23:48 (803d)